We are so grateful to launch our newest charity collaboration at The Little Market today with our partner, VOW to End Child Marriage.
Every year, 12 million girls are married before they turn 18; some of them are as young as 8 years old. And if the present rate of child marriage continues, 150 million more girls will be married by 2030.
Launched in October 2018, VOW is dedicated to ending child marriage and advancing girls’ rights. VOW provides couples, companies, and the public at-large with the opportunity to join a movement to help girls say “I DON’T” to child marriage.
Today, more than 650 million women were married when they were children, according to Girls Not Brides. Child marriage takes place all around the world and across various cultures. Gender inequality, patriarchal values, and poverty all play key roles in child marriages. Child marriage robs girls of their basic rights to health, education, and safety, putting them at greater risk of violence and an endless cycle of poverty.
We are proud to stand with VOW and believe that every girl should have the right to choose if, when, and whom to marry.
In support of girls’ rights and gender equality all over the world, we have partnered with VOW and designed a special edition candle and PURPOSEfull TOTE. For every purchase, 50 percent will be donated to VOW to support local organizations that stand up for girls’ rights and work to prevent child marriage in Africa, Asia, Latin America, and the Caribbean.
Thank you for joining us in support of girls everywhere. Together, we can empower girls to see and reach their full potential, protect them and acknowledge their contributions, and help them grow in safe and supportive environments for healthier, safer futures.