Much more than flowers. The ladies behind Salted Blooms, a Los Angeles-based floral design company, shared inspiring advice for creatives, their story, and, maybe most importantly, floral arrangement tricks. Read their interview for encouragement from female entrepreneurs and some flower accounts you’ll want to follow!
Can you share the story behind Salted Blooms?
It all started with a mama teaching her daughter how to play with flowers. The girls here at Salted Blooms share a love for design and florals, more importantly we’re part of a design community powered by women. Aiming to keep our lives simple, we decided to forge ahead with a group of like creatives and do what we love for those we care about the most, you. We are always inspired by the salty sea and a bohemian jet-set spirit. Apart from your average floral lovers, we strive to always push the boundaries of traditional floral design and create innovative and rad displays.
Salted Blooms specializes in custom floral designs and styling for all your special occasions and brands. This local business of ours is so much more than florals. Yes, florals is where it all began, but with a background in interior design, styling is our passion. Designing tablescapes, editorials, or rad storefront displays makes us feel all warm inside. We take into consideration each of our clients’ venues and personal aesthetic. We are big on details and thinking outside-of-the-box while striving to keep our pieces cohesive with the environment surrounding them.
What advice can you give to women wanting to start their own business? Any tips for aspiring florists?
The most significant piece of advice to anyone trying to ‘make it’ in the creative world would be to simply, not. Stop trying to ‘make it’ in this world full of crazy talented people who can easily cause you to doubt yourself. The sooner you learn to embrace others; creativity instead of compare it with your own, the happier your life will be. Fear is something that resonates with all of us, women especially have been given every right to be fearful in this man-dominated society. Despite social norms, we can’t let our fear paralyze us from creating. Create. Anything and everything!
Don’t be afraid to get out of your comfort zone and do things outside of the box, because let me tell you, once you let yourself create with no limits, that is when the magic happens.
Don’t take yourself too seriously, life is too short for your entire world to be consumed with your work and stressing about how society views your brand. Be true to yourself, create things you love, work hard, and be nice to people.
What tips or tricks can you give for the amateur arranging flowers at home?
Don’t underestimate the power of greenery! Whether it’s foraged from your neighborhood, or picked up on the side of the road, experiment with greenery as the body of any design. Not only is it cost effective, but it gives any design a lush – natural look that won’t break the bank!
My favorite thing right now is foraging seasonal fruit branches and adding them to arrangements — kumquats, persimmons, artichokes, oh my!
What are your favorite flowers to pair and style for spring and summer?
I don’t have a favorite flower, but rather I prefer to design seasonally. Similar to a chef cooking farm-to-table, I design field-to-table. For spring and summer, I love incorporating seasonal fruits and vines paired with branches and blossoms. Summertime always screams tropical, and I can never resist those baby pineapples. I think my biggest advice in designing seasonally is to use what you have, get creative, and don’t be afraid to go outside of the box in using ingredients you wouldn’t typically use. That’s how the best dishes are made, right?
Where do you keep baskets of flowers in your home, and what are your favorite unique ways to place and style them?
Baskets – Oh baskets. My love for baskets is undeniable. Not only can you use woven baskets for just about anything, but they also happen to complete just about any space. Fill your baskets with old books, cozy blankets, or in this case, fresh florals! Layering is key is making your design look effortless. Whether it be in your home, on a shoot, or even at a wedding, use baskets to help bring a cozy,natural atmosphere to any medium.
We’re dying to know your secret! How do you keep your bouquets fresh for as long as possible?
There’s nothing secretive to keeping florals alive, the answer is simple — water. The longer you keep your florals out of water, the shorter their life becomes. Anywhere you go, take water! Even if you’re making a bouquet for your best friend to hold as she walks down the aisle, keep those babies in a small vase of water up to the very last minute, it will keep them looking fresh and perky, I promise!
Where do you get your inspiration? Do you have any favorite floral-inspiration accounts we need to follow on Instagram asap?
I get my inspiration from anything and everything. My passion has always been in interior styling/design, so I find that a lot of the time, my inspiration for floral design comes out depending on the environment I’m in. Something as simple as a tile floor can spark my imagination to create a certain display. Being active in nature, hiking in the mountains, or catching a long wave can inspire me to jump out of tradition and create something that makes people feel good. Different mediums and textures excite me, creating designs and displays that leave people wondering how we did it.
We had so much fun getting to know the Salted Blooms team and loved how they made our new iringa baskets blossom! If you’re feeling as inspired as we are, share your floral photos with us on Instagram!