Nonprofit Spotlight: Just Keep Livin

There are so many amazing nonprofits out there truly fostering positive impact and change. Today, we would like to highlight one of these nonprofits, the just keep livin foundation, which is empowering the next generation through a focus on healthy lifestyles. The just keep livin foundation was founded by Camila and Matthew McConaughey in 2008.



The mission of just keep livin is “dedicated to empowering high school students by providing them with the tools to lead active lives and make healthy choices for a better future.” It does so by setting up fitness and wellness programs in public schools around the country to allow students to learn about physical and mental health who may not have otherwise had the opportunity to do so. These programs have fitness coaches and health experts to help students enhance their lives through exercise, teamwork, nutrition, and community service.



The impact of just keep livin has been incredible. They have reached over 2,500 students with 32 programs across different inner city schools and sites across the United States. Students that participate gain confidence and self reliance that in return leads to improvements in grades, attendance, and behavior. Getting healthy empowers students to see their true potential and enhances their lives both physically and mentally.


Here at The Little Market we applaud the amazing impact just keep livin has had on empowering the next generation!



To learn more about the just keep livin foundation, visit their website. 

*All Photos Courtesy of just keep livin foundation



just keep livin foundation – What We Do
just keep livin foundation – Our Mission
just keep livin foundation – Our Impact

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